Pepsi To Skip Super Bowl, Launch $20m Social Media Campaign …

January 7, 2010 by James · Leave a Comment 

Instead of spending the big bucks on the game, Pepsi will instead be launching the $20 million “Pepsi Refresh” social media campaign on January 13, and it won’t be showing commercials during the Super Bowl. This is a big change (not to …This Post
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» Pepsi Dumping Super Bowl For Social Media Marketing – Scotland …

January 2, 2010 by James · Leave a Comment 

Who are the biggest users of social media ? Asia, particularly China. It just so happens that Pepsi’s biggest rival, Coke, is one of the most popular brands in China. Put the two together and you start to gain an understanding behind …Continue Reading
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Snoo.Ws » Blog Archive » Pepsi Drops Super Bowl Ads For Social Media

December 31, 2009 by James · Leave a Comment 

Pepsi drops Super Bowl ads for social media . December 29th, 2009 (8:44am) Alisha Paul. Pepsi, one of the biggest advertisers of the Super Bowl on CBS will be pulling out ending its 23 year run and one of the rare opportunities that …Page 2
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Cj Alvarado » Blog Archive » Pepsi Trades Super Bowl For Social Media

December 28, 2009 by James · Leave a Comment 

Companies allocating marketing dollars away from traditional marketing to social media has been happening for some time now. That’s not a big surprise. However, the beverage giant Pepsi Co., just announced that they are pulling out of …Next Page
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Social Media Instead of Super Bowl Ads: Pepsi | World Actual News

December 28, 2009 by James · Leave a Comment 

A Super Bowl ad has always been considered the pinnacle of advertising, in both viewership and cost. Pepsi has decided to eschew Super Bowl ads in the 2010.Next Page
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