Are You Promoting The Right Link?

If you’re promoting an affiliate link or your own site or service, without first capturing the client’s name and email, you are leaving plenty of business and cash on the table.

This will appear terribly basic promotion and selling info for plenty of you who’ve been working on line for any time period. It appears that many others just have not fully worked out how to go about promoting efficiently. When you promote a bare affiliate link, the future client clicks on the link and goes to the site. They either buy at the sales page or surf on never to return. The proportion of sales for first-time visitors is really low.

Whatever effort including time and money that you put forth to get the buyer to that sales page is gone. That possible customer has been lost to you for keeps.

Here’s a more lucrative approach:  Invest a little cash and buy a good, trusty autoresponder service.

I unequivocally recommend Aweber.

Once your website visitors opt-in to your auto responder on the lead squeeze page, they are sent a welcome message with the specific affiliate link you are pushing, and they then go to the sales page. They are then sent a collection of follow-up messages over a period of weeks and days. Your offer is seen again and again by them. You will potentially wish to include extra, related offers for them to check out as well. Multiple exposures to your offer has been proven to be much better to over-coming sales resistance.

Some say as many as seven messages might be needed in to ‘close the sale’. Remember, the “Squeaky wheel gets the grease.”

This approach of first capturing their name and email on your list will turn out to be much more worthwhile to you in your promotion and advertising efforts.

Your sales will increase as you have caught their name and email and can remind them of your service or product again and again again with personalized messages which are sent out systematically by your autoresponder at pre-set intervals.

When building these messages, think about ways to ‘pre-sell’ versus actually trying to close the deal.   Master the art of pre-selling and you will be a very skilled affiliate marketer.